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2005
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2004 Browser Redux Resurrects Browser War ProspectsCNET gathered together its extensive coverage of new browser developments in 2004, making the case that a new...Government More Active Against DMersAn analysis of the legal issues facing the direct marketing industry appearing in DM News shows that state...Pew: Blogs Becoming Mainstream Sites, RSS Hits RadarPaidContent summarizes data collected by the Pew Internet & American Life Project showing that blogs are becoming a...Some Mitsubishi Dealers Regret Review, Urge CancellationAdWeek reports on the internal debate among Mitsubishi and some of its major dealers as to whether or...MSN.com Show Competes Directly Against TV Coverage, Wins SponsorsMSN.com fielded its own video New Years Eve coverage to compete directly against television, according to AdAge. Winning...Digitial River Settles Software Delivery Patent SuiteCommerce IQ reports that online sales service provider Digital River settled the patent suit leveled against it by...Holiday Cart Amounts Up 12 PercentVeriSign said it saw $8.8 billion in online purchases over the holiday season, claiming roughly a third of...GuruNet Moves to Ad ModelGuruNet, an online reference search engine that has been searching for the right revenue model again changed, moving...Apparel Biggest Online Retail Category, Jewelry Sees Most GrowthInternet Retailer reports that the eSpending report published by Harris Interactive, Goldman Sachs and Nielsen/NetRatings confirms what other...Travel Sites Sued for Collecting 'Taxes' and Keeping ThemCNET reports that Los Angeles is suing hotel e-commerce sites for paying taxes on only their wholesale costs...Traditional Media Losing Viewers, CPG Advertisers to NetJupiter found in a survey that U.S. adults are twice as likely to prefer the internet as their...Search Engines Won't Divulge Click Fraud RatesOneUpWeb's Lisa Wehr told Internet Retailer that click fraud is a big enough problem that most retailer need...Burst Starts Blog Media ChannelBurst Media launched a new blog advertising network, according to ClickZ. The network, a channel of the larger...Google Text Ads Used as Spyware TrojansGoogle finally cottoned onto ads that contained javascript that were attempting to load spyware programs onto unsuspecting clickers,...Bacon's Snaps Up Delahaye MedialinkBacon's announced it will buy Delahaye Medialink, a PR evaluation firm based in Norwalk, CT. Bacon's declined to...Analysts: Online Ad Demand Outstripping SupplyFinancial analysts canvassing media buyers report that "the strength in online advertising demand did not appear to abate"...Nigerian Fraudsters Prey on Tsunami SympathiesNigerian email marketing scammers have, inevitably, started to exploit Asian tsunami sympathies around the world to collect money...Army Orders Doctor to Take Down BlogThe U.S. military ordered one of its doctors in Mosul, Iraq to stop blogging, according to the Philadelphia...E.U. Publishes Recommended Privacy Policy SnippetsThe E.U. came up with a standardized and condensed set of privacy policy snippets, according to DM News,...MWW Group Starts Blog-Oriented PR DivisionOne of IPG's PR firms, MWW Group, launched a blog marketing division to advice clients on their own...Aegis Lowers Adspend Growth EstimatesAgency holding company Aegis said it lowered growth estimates for 2005 ad spending, according to Ireland On-Line. The...Banner Ads Proliferate on European SitesNetImperative reports that more and more banner ads are appearing on European sites, according to a Nielsen/Netratings report...MSN Hiring for PPC ProductSearchEngineLowdown reports that Microsoft is apparently staffing up to offer a new pay-per-click advertising product. The software giant...'Spam King' Agrees to Abandon Spyware TacticsThe AP reports that "Spam King" Sanford Wallace will stop using spyware to spawn annoying online ads as...Google Reportedly Working with Crispin on Some AdsThe New York Post reported (via SearchEngineLowdown) that Google used creative boutique Crispin Porter to help with some...Microsoft Soon to Launch Anti-Spyware SoftwareCNET reports that Microsoft is about to launch its anti-spyware product, probably a revamped version of the Giant...OMD Digital Creates Emerging Platforms GroupOMD Digital hired Jeff Minsky to run a new "emerging platforms" department, according to MediaPost. Minsky, who recently...Appeals Court Confirms DMCA Cannot Grant Subpoena PowerInternetnews.com reports that an appeals court upheld an earlier federal ruling that took away from copyright holders like...TripAdvisor Review Down to Two AgenciesAdWeek [link not yet available] reports that travel site TripAdvisor narrowed down its maiden agency pitch to two...Online Grocer Uses Pics to Buy, Sell ProduceOnline grocer Peapod.com is increasingly using pictures of produce to help sell customers on the quality of fruits...Six Apart May Acquire Live JournalOm Malik reports that Six Apart, the maker of blog software TypePad and Moveable Type, will likely acquire...Post-Xmas Sales Shoot Up OnlineOnline sales gained an extra boost after Christmas, according to Visa, which said its credit card transactions showed...Crispin's Digital Head InterviewedClickZ's Zachary Rogers interviewed Crispin Porter's interactive chief Jeffrey Benjamin in a candid interview that shows a little...Google Briefly Down in AustraliaNews Interactive reports that Australians witnessed a rather rare event on Tuesday, when Google Australia briefly went down....Intel Reportedly Dumping HavasClickZ reports this morning that Intel is dumping its incumbent agency holding company Havas in the midst of...Microsoft Debuts Portable Video Download ServiceGeekzone notes (via PaidContent) the introduction of Microsoft's new video download service, designed to be used with portable...Anti-Cookie Anti-Spyware Bill Reintroduced to CongressCalifornia Rep. Mary Bono reintroduced the "Bono Bill," H.R. 29, to congress on Wednesday, according to MediaPost. On...Microsofties Prefer Google, So Do YahooligansInside Google points to VisitorVille Intelligence, a firm that sells a web log analysis product, as well an...Click Prices Up 24 Percent in Q4MediaPost reports that search firm Fathom Online published figures showing a 24 percent price rise in click costs...Half of Gift Card Purchase Attempts FraudRetail Decisions reports that about half of all attempts to by gift cards, coupons that can easily be...Blogs Experience Problems of Networked SitesMediaPost listed some of the downsides to blog advertising, including inappropriately-targeted ads (a conservative site dumped AdWords when...Check Use Declines, Replaced by Online Payments, DebiteMarketer reports that paper checks are accounting for a smaller share of non-cash payments, largely replaced by increasing...E-Tailers Increase Fraud DetectionInternet retailer reports that the percentage of online retailers double-checking the addresses of credit card users rose to...E-Loan to Hill HollidayE-Loan picked Hill Holliday for its online media buying and planning account, according to MediaWeek. Hill Holliday's San...Amazon's Bezos: Online Sales Half-way to MaximumIn a Wired interview, Amazon chief Jeff Bezos dropped some interesting predictions. Among them were the estimate that...Blinkx Intros Mac Desktop SearchMac users will finally get their own desktop search application, thanks to Blinkx, according to CNET. The release...Analyst: Yahoo, Google to Beat Estimates on Surprising Search GrowthGoldman Sachs raised its estimates for Yahoo and Google due to growth and price increases in paid search...New Google Affiliate Policy May Have HolesRevenews reports that the new Google policy on affiliates has a gaping loophole. The policy states that Google...Carat Predicts 20 Percent Online Adspend HikeAd agency Carat released the prediction that online ad growth will exceed 20 percent, according to Revolution. The... |