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Fastclick to Go IPO, DoubleClick Bid Not Ruled Out

Fastclick, an online network that includes about 7,500 sites, applied for an initial public stock offering, according to ClickZ. The company hopes to raise $92 million, which would be added to part of the $75 million it raised last month through a venture capital deal. Fastclick turned over $39 million in the first nine months of 2004, more than twice as much revenue in the same period the year before. The cash-raising activities come just as DoubleClick indicated to the world that all or part of its company may be up for sale, and Fastclick's CFO didn't rule out that DoubleClick might be on the firm's acquisition target list.

Interestingly, Fastclick's media network is exactly the type of business that DoubleClick regrettably shed during the dot-com bust, disallowing DoubleClick from bouncing back in revenues when the internet medium came through the relatively brief recession. ClickZ also reports that one major would-be bidding competitor for DoubleClick indicated it may have to sit on the sidelines. aQuantive indicated its recent purchase of Razorfish may have limited its ability to bid for DoubleClick.

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