Forbes.com's experiment with putting keyword-based sponsored links amidst editorial on its site met its end at the hands of an outraged editorial staff, according to AdWeek. The ads converted certain words in stories into hotlinks that spawn small ads when rolled over. While reader feedback was reportedly relatively positive, writers and editors objected to the content they created being used as advertising. Forbes.com will continue to run the hotlink ads in content on the site that isn't generated by staff.