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December 2004
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Web Analytics Key to Improving Holiday ResultseCommerce Times put together a comprehensive special report on the resurgence of web analytics and their importance to...Senior Executives Unsure Agencies Understand their NeedsForbes.com and Euro RSCG, as reported by ClickZ, polled senior executives at major firms around the world, finding...'Blog' Most Looked Up Word on WebMerriam-Webster said yesterday that the most looked-up word for 2004 on its website was "blog." Reuters reports that...Microsoft to Bow Blogging EnginePaidContent points out that Microsoft seems ready to launch its own blogging engine, taking on Google in yet...Singingfish Relaunches Video SearchAOL will launch an improved version of its Singingfish video search engine today, according to ClickZ. AOL acquired...Visa: Online Sales Growth Doubled General Black Friday GrowthVisa reported 28 percent gains in Black Friday online retail receipts, about double the growth rate seen for...Shopzilla: Holiday Shoppers 1/4 DoneShopzilla's BizRate.com polled about 4,500 online shoppers over last weekend to find that the buyers indicated they were...Newspapers Caught Cheating, Audits Called into QuestionAnd we thought that ad server discrepancies had gotten bad online. People in the print world are skulking...Geico Settles Keyword Case with OvertureMediaPost reports that Geico settled its copyright suit with Overture, leaving Google as the main defendant in the...Jupiter: Net Adspend Up on Price HikesJupiter attributes much of the recently reported growth in online advertising to price increases, rather than additional inventory...BigBad Chair Charles Lard Dead at 58AdWeek reports that the chairman of Boston-based online agency BigBad died just prior to Thanksgiving after a long...New Netscape to Include Both Firefox, IECNET reports that AOL's new Netscape release will allow users to select which browser engine will handle specific...Marketscore Traffic Monitor Labeled 'Spyware'ComputerWeekly reports that IT executives are increasingly concerned about software that monitors internet usage. In particular, a program...Domains Hit New Record, Credit Goes to MarketersInternetnews.com reports that domain name registrations are hotter than ever, with VeriSign showing 5.1 new domain names registered...Amazon Milestone: Books Now 2nd Biggest CategoryAmazon executives predicted it half a decade ago, but no one really believed it until today, when Amazon...Google Relaunches Discussion GroupsGoogle relaunched its discussion groups, according to a Times report, combining the vastness of the Usenet with a...Viewpoint to Buy UnicastThe Times reports that web video company Viewpoint agreed to buy rich media firm Unicast for $7.4 million....DMA Names Friendly Net Exec to Ethics CommitteeThe Direct Marketing Association (DMA) told ClickZ that Al DiGuido, ClickZ columnist and CEO of Bigfoot Interactive, will...A-List Bloggers Renting Selves for BrandsClickZ reports that HighBeam Research is jumping into the blogging business fray by hiring relatively well-known internet figure...Microsoft's Blog Service to Be Banner SupportedThe AP reports a few additional details about Microsoft's impending release of its free blogging tool today. It...Drug Company Runs Yahoo AIDS Day CampaignAdweek reports that Bristol-Myers Squibb is sponsoring World Aids Day ads on Yahoo's homepage today, promoting the Light...Some Google Tech and Methods RevealedSearchEngineLowdown points to an exceptionally long and comprehensive view of the vast technology requirements and the equally vast...Snap Releases (Unimpressive) Finance InfoSearchEngineLowdown points to new search portal Snap's extremely forthcoming policy of revealing traffic and financial data, which doesn't...Lycos Anti-Spam Attack More Powerful than IntendedZDNet UK reports that Lycos Europe's in-your-face anti-spam promotion may have been more effective than it intended. Ostensibly...Microsoft Sues More SpammersMicrosoft let loose another legal barrage against spammers, according to eCommerce Times. The software giant filed seven new...Firm Predicts Online Radio Ads to GrowBorrell Associates predicts, via ClickZ, that online radio ads will grow by about 56 percent per year for...Slipping IE Figures QuestionedSome competing firms are questioning a report from two weeks ago that indicated Microsoft was losing its iron...Google CFO: Click Fraud Threatens Biz ModelAccording to CNN, Google's CFO told an investor conference that something needs to be done about click fraud...New DMA Chief Upends Senior StaffThe new chief of the Direct Marketing Association, John Greco, swept several senior management staff out and promoted...Black Friday Net Sales Up 30 PercentInternet Retailer reports comScore figures that show Black Friday sales grew 30 percent online, adding more than $90...Amnesty Offered Spammers to Help Fix Google Hijacking VulnerabilityDiscussion monitoring site Threadwatch points to an insiders' forum where a Google representative is calling for help among...Europeans Dropping Some TV, Newspaper Time for NetRevolution points to a Jupiter study of European media habits that found more than a quarter of people...Bofra Ad Server Exploit Went UnheraldedThe Guardian sums up the recent scare over a brief trojan infection that ad serving firm Falk experienced....Transaction Waits Tolerated Less, Experienced LessRetail sites generally did fairly well over the Thanksgiving weekend, suffering through the buying spikes with an average...Tech Clients Lead Online AdspendCBS MarketWatch reports that more than a quarter of the fast growing online advertising business comes from technology...Lycos's Anti-Spam Screensaver Diverted to Attack LycosZDNet UK reports that the Lycos Europe "Make Love Not Spam" distributed computing screensaver effort may have proved...Forbes.com's Staff Revolt Works, IntelliTXT Ads CannedForbes.com's experiment with putting keyword-based sponsored links amidst editorial on its site met its end at the hands...New Biz Search Engine to Bow from ChinaSearchEngineWatch reports that a new Chinese-owned business search engine, headed by former Compaq CEO Eckhard Pfeiffer, will launch...Etailer-Threatening Patent Suit Goes to Trial this A.M.Internet Retailer reports that Amazon.com and several other online retailers haven't settled the patent case that threatens their...Holiday Search Marketing Doubles Conversion RateDoubleClick reports that search engine marketing conversion rates almost doubled over those seen last year around the Thanksgiving...AOL to Make More CutsCNET reports that AOL will fire another 700 employees in yet another round of layoffs in hopes of...Mysteriously Anemic Canadian E-Commerce ExploredeMarketer takes a stab at figuring out why it is that Canada has been so quick to adopt...Netflix Exploits Social NetworkingIn an attempt to push more movie rentals and encourage product endorsement among friends, Netflix added social network...Report: Blogs Hotting Up on Madison AvenueBusinessWeek reports on an apparently increased willingness of advertisers to seek audiences on blogs or networks of blogs....Lycos's Spam Attack Network DismantledThe well-intentioned and perhaps overly-aggressive (and quite possibly illegal) campaign by Lycos Europe to create a distributed computing...Costs Per Click Up, Shopping Weekend Distends Search SupplyMediaPost reports that search marketing prices decreased over the Black Friday weekend, indicating that the increased supply took...Click Fraud Called Rare in U.K.Adverblog points to The Financial Times' canvas of how deep the click fraud problem extends in the search...Tobaccowala: Passions & Behavior Best TargetingClickZ interviewed Rishad Tobaccowala founder of Starcom IP and Publicis Groupe's chief innovation office. Tobaccowala was recently in...Mitsubishi Throws Account into ReviewAdAge reports that Mitsubishi is putting its account into review, hiring Select Resources International to look for additional... |