Ad spending is up, especially on the web, according to a New York Times report on CMR data for 2004's first nine months. Ad spending rose 10.3 percent overall, and 25.8 percent online. Traditional media was boosted by Olympics and elections, although neither provided much of a boost to online advertising. Only spot radio declined. MediaPost reports that the various forms of television continued to eke out additional share. Online advertising stands no at 5.5 percent of U.S. spending, a great deal of which the MediaPost report attributes to share stolen from Yellow Pages directories, a medium not measured by CMR.