MediaPost reports that behavioral marketing firm Revenue Science brought on Rishad Tobaccowala to join its board of directors. To date, Revenue Science's board has been heavy on investors and very light on media people, who have been relegated to a board of advisors. Tobaccowala, a high level strategist and consultant is best known as co-founder of StarcomIP. His avid interest in the technology behind media targeting and his soft-spoken and engaging manner seem to make him a natural fit with Revenue Science's prevailing culture, even sharing some personal mannerisms with the firm's most public face, Omar Tawakol.