ClickZ: BlueLithium Buys AdRevolver

Ad network BlueLithium purchased Minsk-based ad serving firm AdRevolver for undisclosed terms. The Belarusian company had developed several sophisticated tracking and targeting features for its server. AdRevolver staff were already in a move to London offices, and some will continue westward to BlueLithium's San Jose headquarters. BlueLithium plans to keep up the AdRevolver brand as an additional offering.