Adrants: New TiVo Feature To Effectively Eliminate Ad Skipping

Tivo will launch new advertising billboard spots next year, allowing advertisers to buy screen advertising for those moments when the digital video recorder audience is fast forwarding through TV commercials. Viewers can click on these billboards to get more content, presumably in Tivo's "Showcase" section, where canned video can be pulled up. The feature plans - due out in March - come as Congress is considering an ill-advised omnibus copyright bill that could make illegal devices that allow the automatic fast forwarding through commercials.