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November 17th, 2004
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Yahoo Goes Upscale with Dating ServiceYahoo is attempting to stratify its dating service market by offering a premium service (with a 75 percent...E-Commerce in One of Best Growth Weeks for 2004Online retail spending had one of its best weeks of growth at the end of October, growing 43...GSD&M Blesses PointRollAusten agency GSD&M announced it will anoint PointRoll its preferred rich media vendor. One of the largest agencies...State of Online Ads: 'Surging'While a bit long, BusinessWeek comprehensively covers the state of the online medium as a vehicle for marketing....Spring Street Fires Half of StaffPersonals provider Spring Street fired half its staff in an effort to lower costs, taking its headcount down...Firm Offers Brand-Your-Own Search ToolbarsWebProNews spotlighted Effective Brand, a company that developed a generic toolbar creation tool, allowing companies to create their...Video Game Costs & Connectivity to Drive Game AdsA panel of video game advertising experts pronounced that the gaming industry needs advertising, especially as rising competitive...A&E, Kraft Join Tivo for PromotionTivo put together a sponsorship between A&E and Kraft, focusing on Hollywood Home Movies. The sponsored movies will...Overture-Feedburner RSS Ad Test Found in WildJohn Battelle breaks the developing story of the discovery of an in-the-wild test of Overture's project with Feedburner...Tattoovertising Brands IndividualsAdrants reports yet another addition to the panoply of guerrilla advertising types, pointing to a Tattoovertising site that...Yahoo Fires In-House Marketers, Hires OgilvyOgilvyOne took online creative duties for Yahoo, formerly handled by an in-house group that numbered fewer than 20.... |