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November 12th, 2004
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AOL Goes with Travel Aggregator for New ServiceAOL will announce today that it will invest in online travel comparison shopping service Kayak and will offer...Akamai in Creative ReviewAdWeek reports that Akamai is reviewing proposals from ad agencies seeking to take a $600,000 creative project to...Smaller Sites Look to I/Pro for Metrics LegitimacyPaidContent's Rafat Ali points to Wired's report on site traffic auditor I/Pro as a sign that help might...Net Travel Buys to Account for Third of WholeJupiter believes online travel sales will rocket to $91 billion in five years, up from 2004's estimated $54...Internet Retailer Launches Top 50 E-Tailer ListInternet Retailer announced its top 50 e-commerce sites, as measured by their contribution to the art and science...E-Tailers See Fraud Up, but Kept in CheckE-commerce firms expect to lose about $2.6 billion in fraudulent purchases this year, according to CyberSource, an increase...AAF Members a Tizzy about Tivo EffectsA poll by the American Advertising Federation (AAF) showed that 76 percent of the high level marketer trade...Microsoft Search Beta Outages Spun with BlogMicrosoft found its new beta launch of its search engine hammered by a combination of bugs and extremely...Chitika Seeks to Become Contextual Network of NetworksChitika launched a new contextual network, including at least some inventory from networks like FindWhat, Espotting and Search123....Bringing Epistemology to Search, a Knight Quests for Net UnderstandingZachary Rogers profiles the descent of a semantics academic into the depths of marketing startups, wending a path...Pfizer Finds Net Video Ads Work like TV, Re-Ups on BuyA video format pharmaceutical ad campaign by Pfizer running on MSN will be renewed into 2005, as the...Magna Study Shows Ad Skipping Behavior ChangingMedia buying outfit Magna released study results showing that digital video recorders (DVRs) like Tivo provide what Magna... |