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November 10th, 2004
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Gmail Churn Very High, New Users Relatively LowA Return Path employee's blog notes some interesting statistics about Google's lack of penetration with its much-talked-about Gmail...TypePad Blog to Offer Kanoodle Context AdsSix Apart, the company that makes blog software TypePad and MovableType, partnered with Kanoodle to let TypePad blog...Firm Offers Creative Testing on Site SegmentsTargeting and metrics firm Optimost launched an application allowing marketers to do creative and offer testing broken out...Microsoft Offers Search Preview AgainMicrosoft managed to generate additional attention for its upcoming search engine by again announcing it would offer a...Visa: Online Sales Jumping to Every Eleventh DollarVisa reported the first week of November saw online credit card sales jump by a third from last...New Star Wars 'Revenge of the Sith' Trailer Used by AOLAOL concluded a deal to broadcast a trailer for Star Wars: Revenge of the Sith on its online...Spam Trial Explained by ProsecutorVirginia prosecutor Russell McGuire explained the logic and strategy behind his successful conviction of a spammer to a...Amazon Launches Celebrity Video CampaignAmazon.com launched a series of movie shorts produced by major Hollywood talent to promote items available at the...DoubleClick: Ad Trends Slowing, MaturingDoubleClick published a flurry of statistics coming from its own ad serving figures, some of which it suggest...Society's Ills Blamed on Market SegmentationA doom-filled PBS documentary about marketing and our over-commercialized society begins to bring up an interesting point that...Ballmer's Math Not Adding Up; Predicts Microsoft Ad Growth Well Below Google'sMicrosoft chief Steve Ballmer told shareholders that the software giant would catch up to and surpass search leader...Many Firms, Many Plans, DoubleClick Bids to Cause Industry ConsolidationWhile a record 7,000 attendees roam the Ad:TECH trade show floor, stuffed together into a waxing tide of...Study: Net Constitutes 20 Percent of Brits' Media UseA study of Europeans showed that the British use the net for about 20 percent of their media...Mozilla Denies Google Browser PlansMozilla's head, Mitchel Baker, told eWeek that his outfit was not working - as occasionally rumored - on... |