Forrester: Topix.net and Citysearch Partnership Points To Future Of Local Search

Topix.net and Citysearch are partnering to put Topix.net's localized news on Citysearch's 40 city guide sites and place Citysearch's pay-per-performance ads across Topix.net's network of news sites. Citysearch has been using an inside sales force to push its inventory to more than 32,000 local advertisers, and Forrester reports it is increasingly reliant on outside telesales to compete against increasingly active yellow pages directory sites.