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October 29th, 2004
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DoubleClick Revs Up 8.3 PercentDoubleClick reported moderate revenue gains for 2004's third quarter, upping sales to $81 million from 2003's $74.8 million....Lyris Buys Email Deliverability FirmLyris Technologies, an email service provider, announced it bought Piper Software, an application service provider of email deliverability...Book: Biz Queries Replacing Sex SearchesSearch queries for sex terms decreased from 20 percent of all web searches seven years ago to only...Grass Roots Marketing Group Names Sernovitz CEOThe Word of Mouth Marketing Association (WOMMA) named long-time industry figure Andy Sernovitz its new CEO. WOMMA and...Froogle Testing Out Automated AdWords CreativeA Froogle newsletter from Google touts a test of a new "Ad Automator," a complicated piece of server...Google Gains 1,900+ Salesforce in BellSouth DealRealPages.com, the online yellow pages for BellSouth, signed a deal with Google to flog its local keyword advertising....LookSmart, WebSideStory Report Happy ResultsLookSmart, the search company still reeling from MSN's abandonment a year ago, surprised a pessimistic street, reporting a...Survey: Three Quarters Use Local SearchA Kelsey Group survey showed that three quarters of people answering BizRate.com surveys report that they use local...Big 4 ISPs Again Attack Spam with LawsuitsThe country's biggest internet service providers again volleyed an attack against individual spammers yesterday, filing seven Can-Spam lawsuits....Study: Top E-tailer SearchA new Jupiter study shows that most online shoppers aren't able to search sites the way they'd like...Similar-Sounding Domain Names Wreak Branding HavocThe bush campaign lost the race to register its campaign site's .org domain name, and the winner -...PR World Reacting Poorly to Net InfluencersAdland's Åsk Wappling nicely summarizes reactionary PR flailings going on as the corporate communications industry attempts to digest... |