MediaPost: 180solutions Finds New Angle: Adware For Video Games

Adware firm 180solutions announced it purchased Full Armor Studios, a game developer, in a move to increase its portfolio of consumer software services that attract audiences for its pop-up advertising. Viewers will be given free access to online games, under 180solution's Zango Games brand, in exchange for letting the firm throw up pop-up windows that directly call up advertisers' sites.