ClickZ: Evite Expands Social Network

Evite, the company that helped people plan parties, tweaked its offerings and combined them with other InterActiveCorp holdings to construct a sort of social network that allows people to recommend to one another bars, restaurants and other relevant facilities. Evite already had a very large base of users tied to one another through invitation relationships - typically friends, co-workers, family or other people invited to various functions over time. Now they are trying to get those same people to come back to Evite, connecting them to common recommendations and relevant InterActiveCorp databases, like that of Citysearch. The Evite social network is deliberately being kept apart from InterActiveCorp's business networking environment, its recently acquired ZeroDegrees.