SearchEngineGuide: Clickfraud: Whose Problem, FTC, Search Engines Or Advertisers?

SearchEngineGuide points to a SearchEngineWatch comprehensive media review of the topic of click fraud, the practice of creating meaningless clicks in order to bilk advertisers out of PPC fees. Everyone knows it is becoming more prevalent - one study even suggested half of clicks are fraudulent in some categories - but no one has a good grasp of just how bad it is in any given instance. SearchEngineGuide reports on rumors that a major PPC advertiser is preparing a lawsuit against search engines for failing to provide better protection.