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October 14th, 2004
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San Diego's E Factor Opens Up Boston OfficeE Factor, the San Diego-based interactive marketing agency opened up an East Coast office in Boston. Clients include...Abacus Enters FranceDoubleClick's consumer data division Abacus launched a division in Lille, France, seeking to gain as clients French catalog...JibJab Creator: We Just Wanted to Break into TV, MoviesIn an interview with CNET, JibJab co-creator Gregg Spiridellis talks about how the "This Land is Your Land"...Lycos 'Circles' Moves Portal to Social Network StructureLycos announced it is delivering on plans to move from portal to a "Lycos Circles" social network structure,...Coming: Game Previews for Potential SponsorsA U.K. firm plans to come out with a guide to upcoming video games for advertisers, affording them...FTC Declines DM News FOIA RequestThe Federal Trade Commission (FTC) proved cagey again when faced with a Freedom of Information Act request from...Click Fraud May Spawn Advertiser SuitsSearchEngineGuide points to a SearchEngineWatch comprehensive media review of the topic of click fraud, the practice of creating...AOL to Bow Desktop Search AgentAOL appears ready to launch its own desktop search application, one that will reportedly allow for searching not...Current VC Hype: Addressable TVApplying internet-like targeting to TV ads is becoming a more popular venture capital play. Cable vendors say they...Google Desktop LaunchedGoogle finally launched its secretive desktop search effort, formerly codenamed Puffin and now dubbed Google Desktop. It allows... |
