Froogle U.K. Launched for Real

Froogle has finally launched in the U.K. with a true British bent. The early version didn't have many...

Yellow Pages Group Rebrands, to Launch Campaign

The overly complicated name of the Yellow Pages Integrated Media Association (YPIMA) has been shortened to the Yellow...

Yahoo Reports Massive Growth

Yahoo reported explosive growth for the recently ended quarter, posting a tripling of marketing services revenue (which includes...

PayPal Redesign Causes Payment Outages

A site redesign goof led to the brief crippling of eBay's Paypal service. Monday and Tuesday saw slowdowns...

Eyeblaster Hires Agency, Plans Rich Media Push

Rich media concern Eyeblaster hired ad agency Lean Mean Fighting Machine to create its own rich media campaign....

Tivo Users Skipping Ads More than Thought

A Media Planning Group study found that nine out of ten respondents said they usually or always skip...

Lower Search Ads Produce Better Leads (Sometimes)

Atlas DMT released a study showing that lower-ranked paid search placements on low-volume search phrases convert even better...

More Spam in Can-Spam Compliance

A tracking study keeping tabs on unsolicited commercial email compliance with Can-Spam Act provisions showed that more spam...

AMA Comes Up with 'Marketing' Convolution

What is "an organizational function and a set of processes for creating, communicating and delivering value to customers...

Reuters to Start Video News Site

Reuters launched what it calls an interactive television platform on a website. Like several news organizations conducting redesigns,...

Nielsen, Revenue Science Team to Behaviorally Segment

Behavioral targeting firm Revenue Science teamed with Nielsen/NetRatings to develop a matrix by which different sites' ad segments...

eBay Taking Toll on Newspaper Classifieds

A Classified Intelligence study shows that the effects of eBay and other auction sites are finally taking a...