Agency Relationship Study Shows Improvement from Lows

An annual survey on agency-client relationships showed marketers giving ad agencies another C- this year, rating them a...

Forecast: Global Net Spend to Continue Rising

ZenithOptimedia predicts that global online ad spending will continue to gain share against other media, growing from 3.5...

Study Shows Likes, Dislikes for Online Video Channels

Maven, a firm providing online video feeds for companies seeking to establish their own audiences for regular rich...

Video Ads Not Viewed in Full

Nate Elliott points to Unicast research showing that while viewers are watching more of online video advertising (18...

CNET: AOL to Use IE Code in New Browser

CNET added to the story reported last week by eWeek and PaidContent that AOL would release a new...

U.K. Net Spending Up 76 Percent

British online advertising is beginning to boom in a similar proportion to that of the U.S. In the...

Search Proves Most Efficient Lead Gen Medium

While the data is old (March 2003), search appears to be the most efficient lead generation vehicle....

Kayak.com Bows Travel Price Site, Google Biz Model

Seeing existing travel sites as beholden to their sponsors, veterans of Expedia, Orbitz and Travelocity teamed together to...

Connection Speed Critical in E-commerce Growth

comScore chairman Gian Fulgoni said that broadband access has a large boosting effect on individuals' spending levels online,...

DoubleClick Upgrades Ad Management

DoubleClick updated its advertiser and publisher reporting interfaces, adding Spotlight reporting to its publishers' ad management system and...