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October 2004
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Washington Post Buys SlateThe Washington Post is acquiring Slate, the perennially unprofitable online magazine started by Microsoft. Newsweek, another Post property,...Nielsen Juggernaut Solidifying Metrics GripMediaPost reports that agency folk are fretting that Nielsen's deals with DVR companies, securing its measurement monopoly further...Judge Finds Against Maker of Copyright ThreatsDiebold knowingly tried to misuse the DMCA act to intimidate students and advocacy groups, a judge ruled, making...Tivo, Netflix Confirm Rumors of Video on Demand ProjectDVD rental firm Netflix and digital video recorder firm Tivo confirmed the rumors and announced a partnership that...Microsoft to Reveal Search Tech to Selected BloggersMicrosoft put together a group of bloggers and search experts to act as a sort of focus group...Search Growth Estimates Wildly DifferSearch Engine market growth predictions remain all over the map, with Jupiter's curmudgeonly Nate Elliott holding the bottom...Email Marketing Tied to Web Metrics, User BehaviorAn email marketing firm and a web metrics company have combined their offerings to engineer a product that...Real Estate Ad Dollars Shifting OnlineReal Estate ad revenues look to be shifting from print to online, although the process has only just...Do-Not-Spam Registry PossibleThe hugely popular Do-Not-Call Registry has proven both larger and more successful than anyone predicted. More people put...Froogle Leaps Across PondFroogle, Google's shopping engine, launched in beta in the U.K. a few days ago. Looking at the random...FindWhat Launches PPC Auction NetworkFindWhat launched its own version of a cost-per-click auction network, debuting AdRevenue Xpress. While the auction process remains...Mediasmith Hires Bob Heyman for SearchSan Francisco online buying shop Mediasmith hired well-known industry figure Bob Heyman as chief of search. Heyman founded...Google Expands into Norway, KenyaGoogle announced its entry into its 102nd and 103rd markets, with Norway and Kenya added to its global...MarketWatch Adds Still More AdsMarketWatch launched a redesigned site, expanding its page to include new advertising real estate. It also forces site...Kerry Online Ads Sell Debate WinAfter last week's debate, the John Kerry presidential campaign unleashed an online advertising effort to spin the performance,...Yahoo Local Pushed out of BetaYahoo started promoting its two-month-old local service prominently on its homepage, pushing the new search site out of...Study: Small Biz Sites Rocket Small Biz GrowthA company that sells website and hosting services reported finding that its study measuring small business return on...Affiliate Network Acknowledges Publishers Won't Bear All the RiskWayne Porter reports that Commission Junction is supporting cost-per-click deal structures again, after shunning them for years during...Bush, Kerry Underfund Online AdsPew reports that online advertising represents merely a blip in campaign spending this year, contradicting many predictions that...Dex to Offer Local Sites, SearchYellow Pages publisher Dex launched an online product, mixing small website development and search engine marketing, to be...Hispanic Car Buyers Growing Online TargetHispanics are buying cars at four times the rate of the rest of the population, according to an...Phone Owners on Portable TV: Eh, No ThanksLyra research reports that, despite the hubbub from cell phone makers, people don't really care about video on...Yahoo Joins Personalized Search BandwagonYahoo rolled out its personalized search features, including access to search histories, annotate links, URL blocking capabilities and...Paid Inclusion a Relative BargainClickZ's Fredrick Marckini does the math on paid inclusion marketing, determining where the inflection points are for positive...Radio Firm: Creative Stinks, We'll Take OverRadio firm Clear Channel is pushing its own ad creation services, hoping to reduce station switching due to...Amazon Opens Up Alexa DataAmazon opened up its databases, including its Alexa Web Information Service, publishing mechanisms for other sites and services...Online Sales Growing Quickly Once MoreE-commerce got a boost in the latter part of September, with the week ending September 19 showing online...AOL Chair: 'Walled Garden' not Useful, No Search AmbitionsIn an interview with iMedia, AOL Chairman Jonathan Miller admits that AOL subscribers don't find the "walled garden"...MarketingVOX Launches Reader SurveyMarketingVOX launched a survey yesterday to let readers help determine future editorial efforts and to begin measuring audience...Gawker Launches Three More Sites for MenGawker Media, producer of popular consumer blogs like Gizmodo and Wonkette, launched three new sites geared to reach...LinkShare Award Nixed on Spyware AccusationsFor a second time, LinkShare took back a "Titanium Award" granted for the largest affiliate sales increases, and...Gun Firm to Start Email Marketing EffortPistol manufacturer Smith & Wesson, in business for more than a century, started its first customer loyalty program,...Supremes Uphold No-Call RegistryThe Supremes upheld the decision to validate the federal government's Do-Not-Call Registry, presumably holding that the discrimination against...Kerry Campaign to Loose Another Net Ad Volley TonightJust after researchers were noting the surprising absence of online advertising in the presidential campaign, the Democratic National...Razorfish Search Launched, Combining with eonMediaAvenue A's Razorfish launched a search-specific arm for its agency services. The awkwardly-named Avenue A/Razorfish Search will combine...Kanoodle Joins Self-Serve Ad ClubKanoodle joined the club of sites with self-service advertising tools, allowing advertisers to jump into media auctions without...SEMPO Fields Search SurveySearch engine marketing industry group SEMPO fielded a questionnaire today in an attempt to better grasp the...One in Three Computers Has Malicious CodeEarthlink updated last spring's somewhat misleading survey of spyware installations, announcing that a scan of three million computers...Blogger Founder Leaves GoogleThe founder of Blogger, the blog software program Google acquired in 2003, will leave Google as of Friday....Email List Rentals Stage ComebackThe email list rental business suffered greatly in the past two years, polluted by dishonest brokers, discredited by...Hyperlinks, Short Subjects Key to Email SuccessEmailLabs reports that a study it conducted on email marketing shows better deliverability and clickthroughs can be had...Bezos: Google's Just FineSearchEngineLowdown's Andy Beal cornered Amazon.com's Jeff Bezos over a cocktail in San Francisco yesterday and snuck in a...Google to Launch Book SearchGoogle is set to announce tomorrow the launching of its book search product, in beta since last December....Doerr: No Google BrowserAt San Francisco's Web 2.0, celebrity venture capitalist and Google board member John Doerr threw cold water on...AOL to Break $30 MM Campaign, New LogoAOL will launch a new $30 million brand campaign tomorrow, featuring a redesigned logo and an eight-point set...House Passes 'Bono' Anti-Spyware BillThe House of Representatives overwhelmingly passed the Energy & Commerce Committee's version of an anti-spyware bill. Known as...MSN Exec: Desktop Search Will Be First 'Foray'On a panel including search executives from major firms like Yahoo, Ask Jeeves and Amazon, MSN executive Christoper...eBay Dominates Keyword BrandsShowing off its new keyword tracking abilities, Hitwise reported that among shopping sites, eBay is by far the...Signs Show Google Dance Upon Us AgainSearchEngineGuide reports evidence of an impeding major change in Google's calculation of which sites are relevant to which... |