More Small Firms Online Marketing

It's not just the big e-commerce firms marketing online anymore. Smaller online outfits are now starting to do...

Market Sees Orbitz as Takeover Target

Several newspapers reported yesterday that Orbitz, the travel site created by several major airlines, may be acquired by...

Dotomi to Ramp Marketing after VC Infusion

Dotomi, a company that allows for the targeting of banner ads to specific individuals, will ramp up its...

Google: Our Censorship is China's Fault

Google responded officially to the accusations that it was censoring its Google News product in China so as...

Fathom Founders: Search & Context Ads to Even Out

John Battelle interviewed Fathom Online founders in a wide-ranging discussion. They seem to believe that the huge difference...

Toyota Launches New Campaign Site

As part of Toyota's huge new ad campaign, it launched a "Planet Kaizen" site that, according to the...

Online Dominates Used Car Decisions

For the first time ever, more people find their used car online than they do in the newspaper...

Study: Calls to Action Key for Ad Efficiency (but Colors Matter)

Advertising.com released a study this morning showing that small changes in visual qualities like color and size, in...

PointRoll Tech Links Banners to Viewers' Email, Calendar

PointRoll released new technology that allows advertisers using its various forms of rich media formats to give viewers...

Nielsen, Arbitron to Combine Media, Product Usage Tracking

Bitter rivals Arbitron and Nielsen will team together to offer a media research service pegged to both the...

WhenU Hires New CEO

WhenU named former About.com CEO Bill Day its new chief executive, displacing Avi Naider, who will become the...