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September 22nd, 2004
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AOL & Yahoo Plan Loyalty ProgramsYahoo and AOL will both offer incentive programs to encourage continued site usage. AOL's program will center on...Ad:Tech Expands to China, U.K.Ad:Tech will launch online advertising trade conferences in China and the U.K. next year, according to conference franchise...Google Registers Gbrowser DomainPaidContent points to a ZDNet story indicating Google registered the Gbrowser.com domain, perhaps adding fuel to the burning...Online Political Ad ReduxZachary Rogers examined the online campaign advertising to date, providing a long and comprehensive review of issues and...Paper Prints Blog Bits, Blogosphere EruptsGiving blogs a taste of their own fair use medicine, a German newspaper started printing blog excerpts as...Google Wins First Trademark-Targeting JudgmentThe civil suit against Google in Germany - involving claims by software firm Metaspinner that Google's targeting mechanism...Google to Change, Publicize Ad RulesFollowing up on a leaked document reported by the SF Chronicle, SearchEngineWatch found that Google is in the...Opel Joins Auto Viral MarketersOpel is the latest automaker to get on the viral marketing bandwagon, distributing a 30-second spot on the...IAB Releases Rich Media Standards… In Unusable, Proprietary FormatThe Interactive Advertising Bureau has again released standard specs for rich media units, but it managed to publish...Google Aiding China in Muzzling PressThe "do no evil" search engine company is apparently helping China filter out controversial content in its results,...MV Invites Readers to Join Media Biz NetworkMarketingVOX is pleased to invite readers to join its forum on the Soflow Network, a Friendster-like site that... |