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September 10th, 2004
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Deutsch Adds Direct to Monster DutiesMonster chose directDeutch to be its agency of record for direct marketing. Its overall marketing budget, including direct,...Aegis's 'Half Digital' Stat Hinges on TechnicalitiesThe recent Aegis financial report that dropped the interesting statistic that it predicted half of all media to...Cool Robots Disappoint, Was Just BMW Viral CampaignAs suspected, the "scientist" sites popping up last spring proved to be hoaxes, albeit alluring ones. The effort...Spam Receding Quickly, Has Long Way to GoIt won't be ballyhooed by the anti-spam technology companies quite like the doom-by-spam press releases we've seen in...MLB Sued for Violating Sports Coverage PatentsAn intellectual property firm sued Major League Baseball (MLB) for allegedly infringing several patents that involve real-time sports...Google News Japan Missing Big PiecePaidContent pointed to a Japanese news account of Googles September 1 launch of the Japanese version of Google...Online Classifieds Still Beating Offline GrowthOnline job classifieds are growing about twice as fast as their print equivalents. The second quarter of 2004...Micropayment Revenues Doubling +A Celent Communications study reports that email payments, like those from PayPal, will continue to grow quickly, more...Shopping.com Bows to Chilly IPO MarketFacing a chillier initial public offering market, Shopping.com lowered its expectations of what it could get for its...Spammers Adopting SPF to Appear LegitProponents of anti-spam identification schemes have long said that the identifying of a sender is only half of... |