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September 9th, 2004
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Most Online Car Quotes Beget SalesAutobytel reports that two thirds of those who sought price quotes actually purchased a car. More than a...AIM Head InterviewedClickZ interviewed the new head of the Association of Interactive Marketers (AIM), Michael Aronowitz, noting that the group...Study: Online Ads LoathedThe Ponemon Institute reports, as many have before, that consumers remain reluctant to pay for online content, yet...WebTrends Leaves Weber, Seeks Smaller FirmDM News reports that WebTrends, the web metrics brand owned by NetIQ, is splitting with its PR firm...OgilvyInteractive Loses HeadOgilvyInteractive CEO Mike Windsor will leave to join Creative Artists Agency (CAA) to run its marketing department. Windsor...Poynter Study Mystery: Some People Randomly ClickOne of the managers of the Poynter study, reported yesterday, that tracked eye movements to determine how users...Sullivan Amicably Leaves SEMPODanny Sullivan, the patron blogger of search engine happenings, wrote a 5,400-word piece analyzing the (mostly) good and...Swedish Mobile Firm Acquired by European AgencyAdverblog reports that Continental mobile marketing agency 12Snap will acquire Swedish mobile firm Lokomobil, expanding in the E.U....P&G to Choose Pampers Digital AgencyAdWeek reports that P&G will soon select a new interactive agency for its Pampers division. The current shop,...Email Open Rates Dropping QuicklyA Bigfoot study of email response rates showed that, with some notable exceptions, email marketing is getting tougher....Moderates' Spyware Bill AdvancesThe House Judiciary Committee voted through the anti-spyware bill designed in part to head of the slash-and-burn "Bono...Standards Body Balking at Sender ID RecommendationThe internet standards committee considering whether or not to adopt Microsoft's Sender ID standard for helping tamp down... |