Shopping Cart Abandonment Upped with Complexity

According to an e-commerce site optimizer, conversion rates are often directly related to the simplicity (or lack thereof)...

Wotbox Launches 8 'Localized' Nation Sites

In a report pointed out by SearchEngineLowdown, Wotbox.com announced eight new "local" search sites, geared to the eight...

Google Bows Branding Features in AdSense, More

An email Google sent out to AdSense publishers tells of added features, including multiple ad units on a...

China's Keystone Web Kops at It Again

China's attempt to censor Internet access points in the country is again running into problems. Filters banning more...

Google, Overture in Trademark Suit Setback

Last week a federal judge in Virginia denied Google and Overture motions to dismiss a lawsuit brought by...

Speculation on Claria Buy-Out

ClickZ's Pam Parker speculates that Claria may be in the throws of acquisition talks, having pulled back from...

Carat: Adspend to Rise Faster

Carat, one of the world's largest media buying concerns, upped its estimates for 2004 and 2005 worldwide adspend....

Interview: Coke to Bow Social Networking Effort

iMedia interviewed Mark Dooley, Coke's main online brand manager. He revealed that the soft drink purveyor plans a...

Site Conversion Too Broad a Measure

Analysts report that online retailers using a gross conversion rate measure are likely oversimplifying their sites' performances. Conversion...

Justice Official Annoyed at 'DMA' Leak

A U.S. Department of Justice official told a reporter that the Direct Marketing Association's (DMA's) PR campaign to...