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August 10th, 2004
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Bill Matthews Resurfaces at TacodaWell-known Internet sales figure Bill Matthews joined Tacoda as head of a new San Francisco office. Matthews is...Online Sales Merely Pacing Offline SalescomScore reports e-commerce growth of 12 percent for the week ending July 25 relative to the same period...Eyeblaster Flushes Marketing DepartmentNate Elliott notes that Eyeblaster Director of Marketing Masha Geller is following marketing head Paul Kadin in leaving...MarketWatch Ejects '.com' from NameAdWeek reports that MarketWatch - like a newlywed getting an old boyfriend's tattoo removed - will nix the...Search Blog Complains of Anti-Search Press BiasFirst there was the search advertising hype, then there came quite recently the backlash commentary, and now we...'The Spot' Makes Online ComebackThe Spot is back. The failed 1995-1997 online soap opera featuring a bunch of young people living in...DoubleClick: Post-Impression Responses Outnumber ClicksDoubleClick's ongoing study of ad serving trends showed that click rates declined about nine percent in the second...Yahoo Exacts Huge Google Settlement for Self-Serve Ad PatentYahoo and Google called off the lawyers yesterday, announcing a settlement in the patent suit that threatened the...Young Men Back Watching TVWhen Nielsen pulled the figurative fire alarm last year, telling TV companies they were losing young male viewers,...Among DoubleClick Publishers, Ad Server Sputtering Not Polite ConversationWhile DoubleClick survived a hack attack that temporarily downed parts of its ad network, the publishers who used... |