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August 2004
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A Coke I-Agency to Start Gaming DivisionInteractive agency Studiocom said it will start a new online game division in order to keep serving existing...Brit: Media Buyers to Blame for Low Net Ad ProportionBritish media executive Damian Burns rues the fact that, while online ad billings are rising quickly, they're still...Microsoft Offers Peek at Search AppAs several search companies attempt to expand their presence on the computer desktop, giving away toolbars and planning...MarketWatch Revs Almost DoubleMarketWatch.com's revenues almost doubled in Q2 relative to last year's second quarter. Revenue rocketed to more than $20...Web Analytics Heavily Discounted Due to Tough CompetitionWeb analytics firms are facing an increasingly competitive market, with about 50 vendors and increasing expectations among customers...FTC Sues Another Boca Resident for SpammingThe Federal Trade Commission (FTC) filed its third action against an alleged spammer under the Can-Spam Act, accusing...Forbes Puts Ad Links in EditorialForbes started putting links to advertiser sites in the midst of editorial. IntelliTxt provides the technology behind the...JibJab Strikes at Threatening Copyright HolderHaving been threatened with legal action by the owner of the Woody Guthrie tune "This Land is Your...Bloggers Fail to Ruin ConventionIt turned out, after all, that having bloggers at the Democratic National Convention wasn't that big a deal....'Subservient President' Next Punch in Viral Political BoutThe Subservient Chicken - the Burger King viral marketing humor site - has been flattered by a spoof,...Most Top Brands Fail to Answer EmailMost of the top 100 brands don't answer their consumer email, according to a study by Common Sense...WebTrends Updates Search ProductWebTrends updated its WebPosition Gold product, a combination of several tools to optimize their search engine optimization process....Viacom Buys Out Rest of SportsLine.comViacom announced it will buy the remainder of SportsLine.com that it doesn't already own. It will pay about...Live from SES San JoseContent is nitty gritty here at Jupiter Media's Search Engine Strategies (SES) conference in San Jose. A popular...Lycos Bought by South Korean FirmSouth Korean Internet portal Daum Communications, as rumored, purchased Lycos for $95 million in cash and an additional...iProspect Launches Bid Management ToolProspect, the firm that just filed a patent on bid management technology, launched its bid management tool along...Chinese Search Engine LaunchedChina's pre-announced new search engine by Sohu.com (Chinese for "search fox") launched, complete with a complete Chinese language...SEM'ers: Don't Mix Search and Contextual PlacementsDespite the best hopes of Yahoo and Google, it's quickly becoming a unanimous opinion in the search engine...Advertisers Outspent by Consumers on MediaWith the increase of subscription content in newer media, such as pay cable, new print vehicles and the...Yahoo, Ask Jeeves to Bow New Local Search Sitesahoo launched its Yahoo Local beta that combines maps, yellow pages information and even reviews of local businesses....Ask Jeeves VP Search InterviewedClickZ's Zachary Rogers interviewed Ask Jeeve's Scott Garell, vice president of search. Sticking closely to the Ask Jeeves...Subservient President Creator Speaks"Cut taxes" response Steve Anderson, a research faculty member at the USC School of Cinema-Television and a teacher at...Online Retail Sales Figures DisappointComing off a week when online commerce figures barely registered a rise from the year before, the week...SEMPO Promises to Do BetterThe Search Engine Marketing Professional Organization (SEMPO) held their annual meeting last night, and less fur flew than...Net Ad Conversions Up, Hitting Four PercentOnline retailers are big fans of web analytics, optimization and keeping an eye on those conversion rates. That...Dell, Gateway Embarrassed by Unoriginal Photo ChoicesIn what seems proof of a creative deficit in the computer marketing realm, arch computer retail rivals Dell...E-Commerce Site Opened Databases Drive Huge BusinessInformationWeek spells out the benefits to ecommerce sites for opening up their databases and platforms to third party...Quigo Opens Vertical Contextual NetworksQuigo's new AdSonar Exchange works like a vertical version of Google's AdSense, divvying up publishers into vertical markets...Study: Web Biggest Remote Shopping MediumA Dieringer Research Group study of 3,000 Americans found that the web has become the most popular remote...Sullivan: SEO to Be More ImportantSearch engine guru Danny Sullivan told the Search Engine Strategies conference that, even as paid listings have become...Cinema Ads Biggest Growth MediumThe Internet is moving over, along with other media, to make room for the growth of cinema advertising....Mainstream Sites Hit with Gambling Ad Class ActionThirteen big online publishers were hit with a class action lawsuit yesterday, charging them with receiving ill-gotten gains...General Mills' Karl Schmidt InterviewediMedia interviewed Karl Schmidt, the director of consumer price promotion, corporate coupon planning and development at General Mills....MarketingVOX Bows New Professional Network ForumMarketingVOX is pleased to invite readers to join its new forum on the Soflow Network, a Friendster-like site...BK in New Viral Effort: Angus DietThe makers of Subservient Chicken now bring us the Angus Diet, a spoof diet site created for Burger...aQuantive Beats ExpectationsaQuantive, owner of the AtlasDMT products and various i-agencies, blew away expectations on its second quarter earnings yesterday...Men Dominate Online News DemosMen continue to dominate the demographics of Internet news sites, which isn't really causing much alarm in an...Anti-Spyware Campaign Expands, Targets CookiesIt was once that just adware companies worried about getting painted with an overly-broad "spyware" brush, but now...WPP Buys DigitWPP bought a 22-person digital shop in the U.K. after it won business from that country's health department,...ValueClick Buys PricerunnerValueClick announced during an earnings release yesterday that it had bought European shopping portal Pricerunner. ValueClick will pay...Limited Supply Drives Search Marketers to Alternative EnginesSearch engine marketers report that increased demand has made for steeply increased prices on major search engine systems...JibJab Handicapped to Win Rights SuitCanvassing a bunch of intellectual property lawyers, Wired reports that the JibJab Media case against would-be copyright enforcer...Mobile Spam Banned with Expansive DefinitionThe Federal Communications Commission voted to ban unsolicited commercial messages sent to mobile phones. Most interestingly, the spam...Sender ID Forwarded as Official StandardMicrosoft's anti-spam identity validation technology, Sender ID, is set to be put forward as an official web standard...AOL Buys Challenge-Response Patent HolderAOL will purchase the Mailblocks challenge-response anti-spam system company and roll it out over time to its massive...FindWhat in Deal with Canada FirmFindWhat is partnering with Canada's Yellow Pages Group (YPG) to create a pay-per-click network using FindWhat's technology and...Amazon Adds Two StoresAmazon is at it again, adding new vertical stores to its portfolio of retail shops. Added to the...Microsoft Releases Search StudyHarris Interactive and Microsoft studied search engine users, finding that almost all Internet users employ search engines, but...Vonage Account in ReviewVonage contacted shops to initiate an account review for both media and creative. About 20 agencies were contacted,... |