eMarketer: Flawed Online Searches Cost Businesses $31 Billion Last Year

Winning the award for most self-serving research study of the quarter, FIND/SVP announced that the poor quality of consumer search engine results cost businesses $31 billion in wasted time. Find/SVP announced the study along with its launch of its new business search engine yesterday. While self-serving studies are common in the Internet industry, ones that are so brazenly tailored to a desired result seldom come from highly respected research firms like FIND/SVP.