New Media Age: Bluestreak launches Web marketing data analysis tool

Bluestreak's new IonView product sits on top of the ad serving company's ad management system - or that of other firms - to let marketers see comprehensive results of campaigns across banner, rich media, email, affiliate and search marketing efforts. The product has been in beta with several Bluestreak clients for the past few months, and now the "marketing dashboard" will be made generally available.