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June 7th, 2004
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U.K. Study Finds E-Commerce Performance AppallingBritish e-commerce technology performed appallingly in April, according to a U.K-based web applications testing firm. SciVisum studied more...Study: 'Geek' Image Makes Women Avoid TechA research report indicates that women turn to technology and technology careers less often then men because of...Porn Still Dominates Online Traffic CategoriesFor all the hubbub about the dominance of search on the web, porn remains the most trafficked online...Lufthansa Bows Online Booking CampaignBritish ad firm Profero created an online campaign for Lufthansa, to go with the airline's existing outdoor campaign...Media Buyers Said to Want AuditsEuropean media buyers are demanding independent industry standard metrics to justify their online buying investments, according to a...J. Crew Pulls Away from Pack… In Wrong DirectionAgainst the rising tide of almost all e-commerce firms experiencing increased revenues, if not profits, J. Crew stubbornly...Google Looks to Culture to Protect PositionIn an interesting juxtaposition of Google stories, The New York Times reports that Google's culture nourishes and is...Sued Adware Marketer Sues AgencyIn a piece that otherwise rehashes the white hat adware debate (is it contextual advertising, or is it...ValueClick Upgrades Search123 PPC PlatformValueClick upgraded its Search123 search management interface, adding in features like sub-accounts, integrated tracking and a competitive clickthrough...Eyeblaster Too Has Video FormatEyeblaster released today its VideoClip format, a rich media creative unit that allows advertisers to slip in video...Yahoo Advertising on GoogleIt was apparently too tempting to pass up. Yahoo started its own AdWords campaign on Google, advertising on... |
