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June 4th, 2004
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Online Ad Spend Up 28 Percent in Q1As ad spending across the board rose ten percent in the first quarter, TNS Media Intelligence/CMR reported online...Benchmark Conversion Rates Vary by CategoryBryan Eisenberg, in a column complaining about companies that don't know their own site's conversion rate, revealed benchmark...Hockey Site Keeps Paid Search Costs in CheckSports retailer HockeyGiant detailed to Internet Retailer how it managed to optimize its paid search campaign on Overture,...Brits: Online Creative StinksA British panel of media owners and agency people at least partially blamed lame creative for creating an...Pop-Up Blockers Losing EffectivenessPop-up blockers are losing the arms race, with pop-ups effectively blocking the blockers. As many as 30 percent...Branded Online Storage Brings Loss RisksSun's old saw "The network is the computer" seems to be coming true, even if Sun itself didn't...WhenU Seeks Financing, Founder BuyoutWhenU's founders are reportedly looking to get out, seeking a deal that would pay them about $30 million...Study: Marketers Lack ROI Measuring SystemsTech marketers tend not to measure their return on investment for marketing, according to a new study by...Naked Man Sues AbsolutThe "hunk" in a fake Absolut ad shown in an HBO Sex in the City episode last...Gawker Goes Custom Publishing, Launches Nike SiteGawker created a site for Nike, entering the market for custom publishing and lending its bloggy credentials to... |