Reuters/USA Today: Dating site eHarmony has 436 questions for you

eHarmony.com, high on a PR buzz about its patent on a certain form of match making and pushed by a $10 million ad campaign, now accounts for 38 percent of online dating industry revenues, according to comScore. While Hitwise reports it is merely number six in web traffic, the site's higher prices and higher perceived value appear to be pushing it to number one for topline revenues.