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June 2004
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DMA Site Reduces 'Junk' in JunkmailHorrified to hear that one in five U.K. direct mail pieces falls is addressed to a previous occupant,...Mediocre Excellence Awards CancelledPlanning for an upcoming "Advertising Week" in September, the National Television Academy of Arts and Sciences has been...Viral Ad Group Launches AssociationJoining the large and unruly pantheon of advertising media and methods, viral marketing now has its own trade...Clutter Reaches Tipping Point, Causes RevoltsAd Age put together a decent review of the battle against clutter, with some cities becoming so stifled...Google Threatens B-to-B PublishersB-to-B magazine publishers are the latest group to see threat from the Google giant. At the recent annual...Bloggers Start Running AdsBloggers are starting to run paid search advertising to promote their sites. As bloggers slowly begin to run...Broadband Erodes TV UseWanadoo found that the cure for the common TV habit just might be putting broadband in the household....Red Lobster to Real BrandingRed Lobster chose Real Branding for its interactive advertising duties. The San Francisco shop, winning a nation-wide review,...DoubleClick Reports Lowered Rev per EmailA quarterly study put out by DoubleClick shows that email delivery rates and click rates have remained stable,...New Ad Network Puts Control in Consumer's HandThere's a new opt-in ad network in town, and it aims to hand control of marketing over to...Paid Search Optimization Now 'Basic' Suite FeatureDoubleClick and AtlasDMT have both added search keyword bid management tools to their ad serving product suites, making...Google Improves its Non-Web SearchGoogle updated its internal corporate search product today, releasing a version that can index up to 1.5 million...Look Out World, Here Comes BPABPA International will change its name to BPA Worldwide after nagging fears that some markets use the word...Emerging Email Audit Wins VentureDirect BizEmerging Audit's email audit tool was selected by VentureDirect to provide assurance for clients that its XactMail Opt-in...Hallmark Launches Viral CampaignPay TV firm The Hallmark Channel (yes, the Brits have to pay to see Judging Amy and Touched...Microsoft Ladles Faint Praise on GoogleA smack-talking Microsoft vice president gave faint praise to Google at an investors conference, calling the search giant...Online Sales Grow, but More SlowlyE-commerce was up for the week ending May 16, but not much relative to the blazing pace set...Online Dating Dark Horse Vaults to No. 1eHarmony.com, high on a PR buzz about its patent on a certain form of match making and pushed...E-Commerce Sites Avoiding International SalesFraud from international customers is so rampant that only about six in ten e-commerce companies accept non-domestic transactions,...Media Account Turnover SlowsMedia account turnover increased last month versus April, but continues to be lower relative to last year. $680...Caught Search 'Cheaters' Remain VeiledDanny Sullivan laments the lack of guts search engine companies are showing in banning search engine optimization "cheaters,"...Quarter Brings More Shoppers, Fewer Looky-LousA DoubleClick study showed that the share of shoppers on e-commerce sites who actually buy something went up...Gmail Reviewed: Eh, It's NiceAn Associated Press reporter reviewed Google's Gmail email service and found all the hoo-hah to be a bit...Oracle Media to StarcomStarcom picked up the Oracle media account, which billed $30 million last year, although the company claims to...Disney Recreating TV on WebDisney is repackaging video content from its various pieces of empire and stuffing it into a new, proprietary...Behavioral Efforts Not Doomed to Repeat 90s MistakesTacoda CEO Dave Morgan writes convincingly why, this time around, behavioral targeting won't be just a flash in...Wal-Mart, Target Vie for Web-to-Store LeadershipA Forrester study that looked at credit card data found that Wal-Mart leads retailers in its ability to...$4 Billion P&G Review Unlikely to Lead to ChangeBallyhooed as part of an effort to break the lazy habit of buying too much TV, even as...Friendster Hires CEO, Hints at Biz ModelFriendster finally hired a non-interim CEO, former NBC executive Scott Sassa. In a signal that the company may...Study: Bonded Sender Anti-Spam Tech ProblematicA report evaluating IronPort's Bonded Sender anti-spam solution - recently endorsed by Microsoft - revealed that a test...Digital River Buys Metrics Firm for $7.5 MillionDigital River bought web metrics analysis firm Fireclick for $7.5 million. Fireclick boasts retail and catalog clients such...Email Click Decline Self ImposedMuch of the decline in email clickthrough rates may have more to do with amateurish email mistakes than...Online Ad Spend Up 28 Percent in Q1As ad spending across the board rose ten percent in the first quarter, TNS Media Intelligence/CMR reported online...Benchmark Conversion Rates Vary by CategoryBryan Eisenberg, in a column complaining about companies that don't know their own site's conversion rate, revealed benchmark...Hockey Site Keeps Paid Search Costs in CheckSports retailer HockeyGiant detailed to Internet Retailer how it managed to optimize its paid search campaign on Overture,...Brits: Online Creative StinksA British panel of media owners and agency people at least partially blamed lame creative for creating an...Pop-Up Blockers Losing EffectivenessPop-up blockers are losing the arms race, with pop-ups effectively blocking the blockers. As many as 30 percent...Branded Online Storage Brings Loss RisksSun's old saw "The network is the computer" seems to be coming true, even if Sun itself didn't...WhenU Seeks Financing, Founder BuyoutWhenU's founders are reportedly looking to get out, seeking a deal that would pay them about $30 million...Study: Marketers Lack ROI Measuring SystemsTech marketers tend not to measure their return on investment for marketing, according to a new study by...Naked Man Sues AbsolutThe "hunk" in a fake Absolut ad shown in an HBO Sex in the City episode last...Gawker Goes Custom Publishing, Launches Nike SiteGawker created a site for Nike, entering the market for custom publishing and lending its bloggy credentials to...Pop-Up Redux: Firms Look to IAB for TamingA Pittsburgh paper produced the best-yet summary of issues facing pop-up advertising, bringing up the fact that the...U.K. Study Finds E-Commerce Performance AppallingBritish e-commerce technology performed appallingly in April, according to a U.K-based web applications testing firm. SciVisum studied more...Study: 'Geek' Image Makes Women Avoid TechA research report indicates that women turn to technology and technology careers less often then men because of...Porn Still Dominates Online Traffic CategoriesFor all the hubbub about the dominance of search on the web, porn remains the most trafficked online...Lufthansa Bows Online Booking CampaignBritish ad firm Profero created an online campaign for Lufthansa, to go with the airline's existing outdoor campaign...Media Buyers Said to Want AuditsEuropean media buyers are demanding independent industry standard metrics to justify their online buying investments, according to a...J. Crew Pulls Away from Pack… In Wrong DirectionAgainst the rising tide of almost all e-commerce firms experiencing increased revenues, if not profits, J. Crew stubbornly... |