ClickZ: MTV Gay and Lesbian Network Will Pack an Online Punch

Amidst building its new gay, lesbian, bisexual and transgendered-oriented channel, Viacom's MTV is also building a complementing website that will feature much original content. The heavy upfront online investment contrasts with most TV-oriented sites that tend to act merely as marketing vehicles for the video programming. The LOGO channel is slated to launch in February of 2005, at which point the site will be left to fend against long-time category winner PlanetOut.