DM News: Vonage Calls on Behavioral-Based Ads

Internet phone company Vonage just launched a behavioral advertising campaign that segments messages and offers based on what sort of people the viewers appear to be based on what sort of things they've done online. For instance, people looking for phone service get the direct pitch, while people who seem to be non-switchers get a stiffened message with a free month of service thrown in. The campaign is being segmented by Claria, which is providing pop-unders and sliders for message delivery.