|
|
|
Home »
Archives »
May 17th, 2004
« Previous Entries ·
Atlas to Sign New ClientsAtlas DMT, the online ad tools division of aQuantive, will announce the addition of several second-tier advertising clients...Microsoft's Problems Reduce Perceived Market ThreatDealing with the spaghetti of an operating system still using code written in the 1980s, Microsoft is proving...Online Ad Execs See 3-4X GrowthZDNet reports a careful but confident optimism pervading the online ad industry, interviewing major players and finding high...New Campaign Splits Creative Message via BehavioralsInternet phone company Vonage just launched a behavioral advertising campaign that segments messages and offers based on what...RSS Ads Used with DoubleClick RedirectsSteve Rubel's blog notes that eWeek started running ads in its RSS feed using DoubleClick redirects. eWeek uses...Cline Davis Agency Adopts Unpronounceable NameThe digital division of Cline, Davis & Mann changed its name from the early-80's-sounding cdmi_media - which harkened...Most Online Shopping Now Starts at AggregatorMore than half of online shoppers now start out at an aggregator site of some sort, whether it...I-Agency Revenues JumpAn Ad Age poll of agencies shows that revenues paid for interactive marketing services rose, with online marketing...American Finds Behaviorals Most EfficientAmerican Airlines and its TM agency - formerly Temerlin McClain - discovered that online media was the most...DoubleClick Buys Search Firm Performics for $58 MillionDoubleClick today announced it will purchase Performics, a search engine marketing management company, for $58 million to $65...Google Offers SEM ServicesGoogle is set to announce a Jumpstart program, where it will provide search engine marketing guidance to business...'Video Commercial' Unit Adds InteractivityUnicast will offer an improved version of its Video Commercial in Mid-June, enabling the video to also include... |