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May 13th, 2004
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VNU Launches Own Viral SpotTrade publisher VNU launched its own viral ad campaign, called "The man who thought he knew everything..." The...Gays More Susceptible to Online AdsGays are more affected by online advertising, according to a new Harris Interactive study. Gays are more likely...Eyewonder Bows 'VideoStitial'Eyewonder launched a new between-page TV commercial ad format it calls the VideoStitial. The form debuted on BusinessWeek...Bush Breaks Big Online CampaignThe campaign to re-elect President George W. Bush broke its first online efforts, scattering a large budget across...Coke Launches GPS Can PromotionThis Summer, Coke will randomly place 120 GPS- and cell phone-equipped Coke cans throughout their North American distribution....Judges Starting to Use Google Instead of LexisCNET documented several cases where judges used Google searches as support for decisions. Judges often must rule on...Google to Allow Banner AdsWhile not allowing them on its flagship Google site, the search giant is allowing banner ads into its... |