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May 6th, 2004
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Commissions Are Out, Media Audits InA study from the Association of National Advertisers showed that commission-based compensation is just about eradicated from the...Suing Google a New Marketing FormSuing Google is becoming its own form of marketing. After companies like "Luis Vuitton," France's "Flight Market," insurer...Amazon ExaminedPaul Demery wrote an exhaustive review of the Amazon.com business, showing where the growth is coming and the...Online Newspaper Readers Most Politically ActiveIn a study conducted for the Newspaper Association of America by NielsenNetRatings, online newspaper readers were found to...U.K. Buyers Fear Media Job OffshoringMediaWeek UK examined the trend, started by the invasion of the multi-bid procurement method of placing ad accounts,...Plea to Newspapers: Don't Fall for Subscription TrapOld newspaper hand Dave Morgan wrote a warning to the industry, cautioning against decisions that would have the...Gotcha Patent on Way to InvalidationThe U.S. Patent and Trademark Office (PTO) dealt a major setback to one of the gotcha patents that...China: Internet Bad for Teen Minds8,600 Internet cafes shuttered their doors in the past two months, forced to close by local licensing commissions.... |
