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May 4th, 2004
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Snapple's Team Shows Behavioral Targeting WorksSnapple used agency Deutsch, iVillage and research firm Dynamic Logic to test out the efficacy of Tacoda's ability...Cross-Media Study Results SharedEarly details given to MediaPost by the Internet Advertising Bureau on the cross-media studies conducted by Ford, Universal...Behavioral Marketing Best on Multi-Site SystemsPete Lerma points to Claria's new BehaviorLink service, along with aQuantive's DRIVEpm, as examples of why behavioral targeting...REI Sees E-Commerce Move Into Retail StoresWhen given the chance to pick up goods at its retail location, rather than waiting and paying for...Brands too Square for TeensA British market research firm concluded that brands are failing to connect with youth, proving too conservative and,...Adidas' Laila Ali Web Spot Garners High ViewershipAs part of the new "Impossible is Nothing" Adidas campaign, a television spot was created that pits Muhammad...Gawker Media Launches Defamer, an LA Gossip BlogGawker Media, publisher of chic commercial gossip blogs, just launched Defamer, which aims to skewer LA and Hollywood... |