|
|
|
Home »
Archives »
May 2004
« Previous Entries ·
Foreign Fraudsters Mobilize Armies of Clickers for PPCCompanies mobilizing armies of foreign housewives and students are scamming pay-per-click advertisers. The Times of India interviewed several...Car Advertisers Say They Mean It this Time: Less UpfrontAgain this year, major brands are making great noise about spending less on network television upfront buying, in...Users Find Organic Results More RelevantWhen asked which was more relevant to their needs - normal search results or the paid listings targeted...Existing Free Email Sites Already Do Gmail's 'Creepy' ThingsThe strange mix of privacy advocates, anti-globalists and anti-commercial groups that seem to be swarming on Google in...Catalog Retailer Earnings Improve on Web EffectThe small outdoor catalog Sportsman's Guide shows an example of a trend in the direct and catalog industries....FTC to Enforce No-Call Registry, FinallyA Federal Trade Commission (FTC) official said that a No-Call enforcement action is imminent. While the FTC has...Parody Social Network Site LaunchesIt's been said that when someone has sex with someone else, they have sex with every person with...Commerce Sites Turning to Analytics for BoostsDM News gives a few case studies of commerce sites using different web analytics packages to diagnose and...Effort Tries to Roll Up Local Blog News MediaSteve Rubel reports on apparent upcoming efforts to roll up blog media for advertising sales purposes. He points...BN.com Fined for Security LapseA few user complaints to Barnes & Noble in early 2002 that indicated some people could gain access...Snapple's Team Shows Behavioral Targeting WorksSnapple used agency Deutsch, iVillage and research firm Dynamic Logic to test out the efficacy of Tacoda's ability...Cross-Media Study Results SharedEarly details given to MediaPost by the Internet Advertising Bureau on the cross-media studies conducted by Ford, Universal...Behavioral Marketing Best on Multi-Site SystemsPete Lerma points to Claria's new BehaviorLink service, along with aQuantive's DRIVEpm, as examples of why behavioral targeting...REI Sees E-Commerce Move Into Retail StoresWhen given the chance to pick up goods at its retail location, rather than waiting and paying for...Brands too Square for TeensA British market research firm concluded that brands are failing to connect with youth, proving too conservative and,...Adidas' Laila Ali Web Spot Garners High ViewershipAs part of the new "Impossible is Nothing" Adidas campaign, a television spot was created that pits Muhammad...Gawker Media Launches Defamer, an LA Gossip BlogGawker Media, publisher of chic commercial gossip blogs, just launched Defamer, which aims to skewer LA and Hollywood...Google's 'Banned' Gambling Ads ReappearingGambling ads still appear on Google, despite the search firms very public banning of them just several weeks...Microsoft Adopts Whitelisting Anti-Spam TechMicrosoft's Hotmail email service adopted IronPort's whitelisting service, which requires bulk emailers to pay it a "bond" in...Anti-Spyware Bills Advance in CATwo California anti-spyware bills escaped their respective committees and will face votes. One in the senate would find...aQuantive Eats Up Ads4EveraQuantive purchased Israeli rich media company and Unicast partner Ads4Ever in an effort to jumpstart its own rich...IAB Publishes Rich Media Usability GuidelinesThe Internet Advertising Bureau announced guidelines for over-the-browser rich media, including between-page rich media spots and what it...Search Beats Pants Off Other Media for FordClickZ caught an interesting fact in writing up the story reported yesterday about the Ford F-150 cross-media study....Gmail Accused of 'Wiretapping'A group that recently sought to link Google's new Gmail service with the Federal Bureau of Investigations sent...Interview with Iraqi Web Marketer: Internet to Help ReconstructionFor the past few weeks, MarketingVOX has been volleying questions to Ali Yaqoub, marketing manager for Iraqi web...People Spending Less Time on SpamLast year it used to pass as news whenever one month proved to see more spam than the...Study: One in Five Visited Social NetworkIn a survey of 9,200 Internet users, one in five reported having visited a social network site, such...Commissions Are Out, Media Audits InA study from the Association of National Advertisers showed that commission-based compensation is just about eradicated from the...Suing Google a New Marketing FormSuing Google is becoming its own form of marketing. After companies like "Luis Vuitton," France's "Flight Market," insurer...Amazon ExaminedPaul Demery wrote an exhaustive review of the Amazon.com business, showing where the growth is coming and the...Online Newspaper Readers Most Politically ActiveIn a study conducted for the Newspaper Association of America by NielsenNetRatings, online newspaper readers were found to...U.K. Buyers Fear Media Job OffshoringMediaWeek UK examined the trend, started by the invasion of the multi-bid procurement method of placing ad accounts,...Plea to Newspapers: Don't Fall for Subscription TrapOld newspaper hand Dave Morgan wrote a warning to the industry, cautioning against decisions that would have the...Gotcha Patent on Way to InvalidationThe U.S. Patent and Trademark Office (PTO) dealt a major setback to one of the gotcha patents that...China: Internet Bad for Teen Minds8,600 Internet cafes shuttered their doors in the past two months, forced to close by local licensing commissions....Nike Starts NYC Scavenger Hunt via SMSOn Friday, Nike's Operation 6453 begins. It's a scavenger hunt set in New York City that combines SMS...Study: Marketers Suffer 'Moral Myopia'A University of Texas professor interviewed many marketing executives and found them to be largely amoral and reluctant...Lawyers: Can-Spam Threatens Viral MarketingTwo lawyers wrote a longish review of the legal issues surrounding the issue of whether or not viral...Overture, Google Give Tips for Paid ListingsRepresentatives from both Google and Overture at a recent catalog marketer conference gave sets of tips to improve...Tax Bill Allows Locals to Discriminate Against NeteBay tried to rally support against a federal bill that would streamline sales taxes from cities, states and...Microsoft Bounces Mouse for FoxMicrosoft has been gunning hard for the sports market on MSN, offering to pay higher fees for Major...Hotel Sites Abysmal in StudyHotel sites are getting lots of Looky Lous, but few people booking rooms. A new Rush Report study...U.K. Firms Ignorant of Own Spam LawResearch revealed that five out of six British businesses remain in the dark about the U.K.'s recently passed...Student Project Shows Rapid Web Spread of IdeasA Brandeis University senior tried to quantify how an idea - called "memes" by the pompous - spreads...Orkut Database Hacked into Open (But Nicely Displayed)Social network Orkut apparently had a major security breech, allowing a programmer to create an application that lets...Gmail Gets So-So ReviewClickZ's Rebecca Lieb reviews Gmail, and it ain't all pretty. The constrained viewing window breaks some HTML newsletters,...Even Bush's Emails Might not Conform to Can-SpamMarc Cenedella posted a copy of a Bush Administration email newsletter to show that it failed to conform...DM News Exec Dead at 44DM News wrote a short eulogy for its late executive editor, Patrick Honan, who died a week ago...GM's Hummon: Stop Carping over Media ShareiMedia interviewed Maureen Hummon, a manager at GM Mediaworks, the in-house media buying coordination group for General motors.... |