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April 30th, 2004
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P&G Interactive Structure RumblingIn what might be a sign of real structural change in Proctor & Gamble's approach to online marketing...DOJ Files yet another 'First' Can-Spam ChargeIn yet another "first Can-Spam Act case," the U.S. Department of Justice filed a complaint against four Michigan...New Tool Compares Search Uniqueness, RankingsSearch marketers are finding surprisingly little overlap in listings from one search engine to another. A new tool...Group Fishes for Google-FBI ConnectionPrivacy group EPIC filed a request for documentation of any Federal Bureau of Investigations (FBI) efforts to plan...Senate Compromises on Net Tax BanThe Senate agreed to a compromise bill that wouldn't make permanent the ban on Internet access taxes, but...FTC Officials Grilled for Lack of Spyware Law SupportTwo Federal Trade Commission officials were put through the wringer yesterday in a congressional hearing on spyware. Because...Microsoft Missed Chance to Share Google's PageRank TechMarketingVOX discovered, deep, deep down in the new Google IPO filing, that the new disclosures reveal a major...Subservient Chicken DefendedJoe Jaffe likes the chicken. Brand pundits have been arguing loudly over whether or not Burger King's new...Behavioral Targeting Not Online Ad PanaceaWith announcements from Tacoda, aQuantive, 24/7 and others forming behavioral ad networks, one might think behavioral targeting could...ANA Defends Upfront Process, Bridles at CriticismThe president of the Association of National Advertisers wrote a defensive blog entry, complaining that criticism of the... |