MarketingVOX: BK Spreads Viral Chicken

Finding traffic under cushions

Branding wags may argue whether or not it's the good sort of traffic or not, but the April 1 launch of Burger King's "Subservient Chicken" site definitely drove traffic. A Hitwise chart prepared specially for MarketingVOX shows that, in addition to the tens of millions of visits the subservient chicken site generated, the Burger King site traffic started making a move on the traffic received by arch competitor McDonald's.

To see the enlarged chart of McDonald's and Burger King site traffic (not including traffic to the Subservient Chicken site itself), click on the "Read more…" link below.

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