Conversion Improvement an Iterative, Experimental Art

Steve Jackson wrote a piece on the importance of understanding exactly what users are doing once they hit...

Habeas; Form Validated; Spammers Writhe

Oddly, it worked - at least this time. When spam prevention company Habeas said it would prevent unwanted...

Gmail Potential Start of Desktop Play

Danny Sullivan's behemoth of choice - Google - just may become a "desktop paradigm," as evidenced by its...

Conversion Rate Top Variable for Marketers

Of all the metrics a site can produce, marketers look to conversion rates as the most important factor....

Advertising.com to Cash in, Sell IPO

Advertising.com filed for a $100 million initial public offering. The inventory reseller that markets online ad media to...

Gmail May Violate Trademark

Google's new Gmail service ran into trouble yet again when it finally noticed - now almost a week...

Emailers Wring Hands over Email Content-Targeted Ads

Marketers using email as a medium are now left to wonder what impact an ad-supported email service will...