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April 2004
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ANA Comes out Against Do-Not-EmailThe Association of National Advertisers (ANA) came out against the Do-Not-Email Registry on which the Federal Trade Commission...ITV Tests Hope to Prove EffectivenessTelevision advertisers and media sellers are getting together under the auspices of the Association of National Advertisers to...Trade Group Launches WeblogsThe Association of National Advertisers (ANA), will publish two weblogs. The first, called "ANA Marketing Musing," by President...Hilfiger Launches 'Mix & Match' Net CatalogFashion Designer Tommy Hilfiger launched a new site that functions like an offline catalog, where pages can be...Google to Launch 'Gmail' Service, for FreeGoogle will soft launch a new email service - termed Gmail - on Thursday with just a thousand...Rich Media Options ReviewedClickZ's Tessa Wegert started a multi-part series on buying rich online media. Her first installment reviews the creative...Trade Mag April Fools RevieweCommerce Times published an April Fools sendup of a dot-com hotdog stand making a comeback. It sits atop...Havas Consolidation Played as 'Integration'Back when Havas announced layoffs and a planned consolidation of much of its below-the-line businesses under the Euro...Kinja Launches, Lazy-Man's Blog SyndicationSo, you love blogs but have too many to keep up with, and RSS is too much of...Another April Fools ReduxVirgin Atlantic used the April Fools holiday to get some "earned" PR around the world. In one release...Amazon Patents Cookies (No Joke)It sounded at first like a poor April Fools story: Amazon patents browser cookies. But running it down...AdSense Pricing to Reflect 'Quality'Solving the problem of different sites providing vastly different quality of clicks, Google's developed a sophisticated algorithm to...Spim Not a Spam-Level ThreatAnalysts doubt that spim - spam through instant messaging - will ever arise to the level of cost...DMA Cries Wolf: Do-Not-Email Could Cost $5.8BPeter Johnson, the Direct Mail Association's (DMA's) top economist, said that the proposed Do-Not-Email Registry could cost the...P&G Launches Anti-Traditional Media ReviewProcter & Gamble launched an agency planning review, which calls for the "redesign its media planning agencies into...Gateway Nixes Bricks for ClicksBricks and mortar computer retailer Gateway will shutter its 188 stores, but keep its online and telephone ordering...Dart Motif Test Case a SuccessA Dart Motif case study showed some good results for diet company Atkins. A review of an online...ABC Promotes Kid Lineup on kids.usABC became the first of the five major broadcast networks to publish content to the kiddy Internet ghetto...Washingtonpost.com Launches 'Homepage Marquee'Washingtonpost.com now offers its half-page ad unit on the home page of the news site. Called "Homepage Marquee,"...Reporters Gauge Frothiness of New GrowthClickZ set a couple of reporters off to gauge the frothiness of the new Internet exuberance. In the...Art of Customer Service Develops OnlineInternet Retailer published a troika of interesting stories on online customer service. Among the many things being learned...DoubleClick Victim of Mob KickbacksFederal prosecutors say that DoubleClick was the victim of a Colombo crime family mob kickback scheme, where a...CNN: TV Viewership Leaking onto WebThe leakage of young males from TV to the Internet is getting mainstream coverage. CNN covered the Online...Online Casinos to Lose Portal Ad AccessIn February, more than 100,000 people searched for "casino gambling" or "gambling" on sites within the Overture network....Spyware Attacked by StateCan Can-Spam laws can Spyware? The Utah Spyware Control Act makes it illegal to install spyware without approval....Privacy Advocates Shrill, Chill New Gmail ServiceIt could be quite useful if Google would keep a permanent record of everything searched and everything read...Bloggers Attractive Audience, Figuratively SpeakingRick Bruner makes the argument that blogging can be big business, helpfully providing a series of statistics on...IntelliTXT Not New, Nor a Product PlacementThe "new" ad technology (actually implemented several times in the past six years by other companies) IntelliTXT is...Consumer Adspend Falling to PromotionsIn a major shift of marketing dollars, consumer advertising - which accounted for about a quarter of marketing...Internet Third Place in Media Usage, to Exceed Radio NextA MediaPost story notes that video games are fast exceeding print media in terms of consumer usage, especially...TV, Other Media Often Used as Background NoiseNew and seemingly proliferating studies show that people use more than one medium at a time, often listening...E.U. Impatient on Anti-Spam LawsThe E.U. started to get tiffy with member nations whose legislatures failed to obey its mandate to pass...Spam Hits Record Level in MarchBrightmail reported (gleefully, as it sells spam blocking services and announced an upcoming IPO) that spam hit a...Banner Suffers Another BlowAskJeeve's U.K. site will follow the U.S. example and eliminate banner ads. Said Chris Babayode, a VP of...Google's Ad Model Makes Fees Difficult for CompetitorsIn a move that suggests that Google's success in selling out its ad inventory may erode its competition's...Ford UK Mounts Novel Multi-Media Product Placement CampaignIf you thought you could escape rampant product placements by reading a good book, fuhgetaboutit. The latest author...Ford's 'Unapproved' Ad to BackfireEwww. Call PETA and fire the guy that came up with this disgusting idea. It seems to be...Google Disallows RSS Scraped RSS ScrapingGoogle has ordered Julian Bond to stop hosting a service that converts Google News searches to syndicated news...Overture Signs Major PlayersOverture has announced deals to provide advertising and search services to CNN, ESPN, and The Wall Street Journal....Database Savvy Leads to Personalized PublishingReason Magazine Editor Nick Gillespie asks, "What if you received a magazine that only had stories and ads...Email Provider Spurred to Match 1Gig Google LimitSmalltime free web email provider Spymac copied Google's move to increase user accounts to a gigabyte of storage....Gmail, Like Much Else, an E.U. Privacy ViolationPrivacy International filed a complaint in the U.K. to attempt to spur an investigation into Google's new Gmail...RealNetworks' Fee vs. Free Efforts too AggressiveRealNetworks' media player may be "free," but it certainly takes some searching to find the download. It is...Kanoodle Disses Google's 'Band Aid'It must be the election year, because things are getting aggressive. There's mud flying. Lance Podell, president and...Aussie Online Market on a Big RollThe Australian online ad industry is on a roll, having grown 40 percent last year to come close...First Impression Gets Best Results, High Frequency InefficientThe first impression is the most likely to convert, according to a new AtlasDMT study. Although the results...Week's Returns Show 16 Percent Hike in E-commerceThe week ending March 21 showed a 16 percent increase in online retail spending versus the year-ago period....March Madness Boosts Sports SitesMarch Madness cause big spikes in traffic to sports related websites, reports Nielsen//NetRatings. AOL Sports was the big...Gmail Tested, ReviewedLucky guy Sean B. Palmer received one of the 1,000 new Gmail accounts from Google, and lucky for... |