Airlock Takes Treehugging to New Levels For Diesel

Perhaps as an unintentional tie-in to the new FOX "Eden" reality series, ever-controversial jean maker Diesel just launched a new online campaign featuring sexy male and female models draping themselves invitingly over tree branches in a Garden of Eden. Aside from the expected provocative nature of the campaign, created by ad agency Airlock, the campaign uses a new DHTML ad format, which allows users to peer at a web page through a pair of binoculars to an underlying ad, adding new realism to voyeuristic ads.