There seems to be a lack of hotness quotient on the U.K lad magazine websites. That has to be the explanation for IPC, Emap and Dennis, publishers of Loaded, FHM and Maxim respectively all planning site revamps at the same time. FHM.com and loaded.co.uk will re-launch in a few weeks and Dennis Publishing's new Inside Edge, a gambling magazine, will launch its site next month.
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