iMediaConnection: WeatherBug Creates Perfect Marketing Storm

iMediaConnection's Nancy Wong Bryan interviews WeatherBug Senior Vice President and General Manager Andy Jedynak about the success WeatherBug has experienced, as well as its unique Sponsor Select targeted ad program. One might liken it to a human-controlled Tacoda-like system whereby the user consciously selects the ads they want to see, rather than having it be determined by their behavior. Jedynak claims this conscious control builds powerful trust with users.