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November 3rd, 2003
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Chrysler Sparks Test Drives with Trial by FireChrysler presents the new Crossfire in Italy with an online competition: "La prova del fuoco." Great idea, excellent...Here Comes the European Online Standard Ad PackageThe European Interactive Advertising Association (EIAA) and the Interactive Advertising Bureau Europe (IAB Europe) joined forces to develop...SMS Chat Proves Popular Amongst TeensTo understand a market, you need to be aware of the extremes. In September a teen in Singapore...Yahoo Closes Business DivisionYahoo shuttered its business division, drawing to conclusion a long and expensive experiment with ill-defined video streaming products....Non-Click Transactions a Huge, Real ROI FactorAvenue A's Peter Greb published a very complete and convincing series of arguments about how non-click transactions must...Politicians Like Broadcast for Message, Internet for MoneyeCommerce Times published a review of online advertising in current political campaigns, drawing the conclusion that 2003 will...Marketers Ignore Research Showing Online BenefitsThe New York Times took note of the long-standing trend where marketers indicate that they will put more...Microsoft May Yet Win Eolas Case, Advertisers May Yet LoseAs Internet standards bodies and other strange bedfellows of Microsoft fight against Eolas attorneys in a bid to...Premium Networks Links Online to Point of PurchasePremium Networks launched an in-store display service designed to tie online campaigns to in-store traffic. The online advertising...Reaching Teens Online without Appearing like a DorkJoseph Jaffe canvases the opportunities for reaching teens online, making special note of the fine tuning required in...Announcing ADTECHblog.comMarketingWonk did a last-minute deal with AdTech to blog the conference for them in real-time (or there-abouts, as...Blogging for Business Report PublishedMarketingWonk released its first research report today, focusing the use of blogs for business. "Blogs" is a favorite...AD:TECH- What's the Buzz? Tell Me What's A-HappeningThis panel, while making a solid case for buzz marketing, fell slightly short of sharing real tips, techniques,...AD:TECH- Who Needs Purse Strings?I just came out of Untying the Purse Stings: Marketing to Women II. I have to say I...AD:TECH- New Email IdeasModerator Susan Goodman set the stage well for the conversation, painting a somewhat bleak picture of the competitive...AD:TECH- Permission to Email No Longer MattersWith the explosion of spam and the increased use of spam filters, email marketers are facing an uphill...AD:TECH- Advertainment: Reaching the UnreachableThis session gave an overview of advertainment and some real world examples of strategic uses of the tactics.... |