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August 20th, 2003
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FTC Chair: Anti-Spam Proposals Not EnoughTim Muris, FTC Chairman, said Tuesday that the anti-spam proposals in congress are not strict enough and are...Pirelli to WestWayneWestWayne took the Pirelli account from Orange, California-based Brighton Advertising. With perennial ambitions that prove larger than actual...DoubleClick Announce Reseller PartnershipsDoubleClick has announced reseller partnerships with iProspect and TrafficLeader. The two partnerships will help DoubleClick remain competitive in...Dean's Cutting Edge Cuts Both WaysHoward Dean's presidential campaign got a lot of mileage out of its savvy use of the Internet for...Yahoo Indicates End of Google RelationshipPeter Crowe, Yahoo Australia search producer, says Yahoo has started testing Inktomi's search engine in several regional areas...Trademarks Used as Leverage Against AffiliatesAfter eBay's drastic action of forbidding search engine advertisers from using its trademarks (and, seemingly, other commonly-used words)...Korean Ad Market Turns to OnlineWatching an otherwise contracting ad market, Korean advertisers and agencies are seeing a marked increase in online activity....Reality Advertising Cuts through Corporate BlatherA trend in the making is reality advertising. Some corporations are realizing that using an ad agency might...Research Tools Fleshed OutiMedia published a comprehensive run-down of available online research sources and tools, adding comments from the executives in...Only Half of Marketers Measure RetentionWebTrends has partnered with independent customer analysis consultant Jim Novo conduct a study on customer retention. 52%...IAB: Online Ad Rebound Continues in Q1This just in: more cause for optimism that the online ad sector is turning around. The Interactive Advertising...Senator and Porn Star-cum-Politician Both Sell Access OnlineMary Carey, the porn star who joined the California gubernatorial race in a highly-successful bid for PR, began...Powerpoint as Bad InfluenceMany in the marketing biz are big fans of Powerpoint. But perhaps distilling marketing ideas into bite-sized bullet points...NPR Discovers That Not All Dot-Coms Are DeadNPR is surprised to learn that not all dot-coms went bankrupt. Rick Bruner mocks them.... |