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August 19th, 2003
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Word of Thumb Turning Movie Marketing Upside DownSMS and other communication technologies are quickly revolutionizing movie marketing, where kids can tell all their friends whether...Drug Ads, Online's Hot New Spending Area, Face TrialIn a two-day meeting in September, the Food and Drug Administration will consider proposals for continuing its current...Kmart-Chiat/Day Blow-up DetailedThe Up2Speed story run two weeks ago was in error. The Kmart pitch, in fact, could get worse....Virgin Spoofs Orange in Viral CampaignEngland's Virgin Mobile launched a viral campaign, called Red Academy, that spoofs competing mobile service provider Orange. DigitalBulletin...Marketers Exploit Flash MobsThe flash mob trend, where thousands arrive at predetermined locations to perform random behaviors, has the attention of...FCC to Allow Video IM, Porn Marketers RejoiceFollowing its merger with Time-Warner, AOL had been restricted from allowing video to be transmitted through its AOL...Blogstakes Raises the Stakes for Blog-Marketing ConvergenceSerial web innovator Brian Alvey launches Blogstakes, a chance for bloggers and blog readers to win prizes while...IAB Seeks Rich Media FeedbackThe Interactive Advertising bureau (IAB) is seeking comment on new guidelines it is developing for rich media ads....Onliners Seek Acceptance, Not CommoditizationTom Hespos writes of the subtle friction between online media people desiring to be accepted within the greater...Post Pricing: A New Payment SystemPost Pricing is a new payment system where "sellers provide items (information, goods, services, etc) to buyers before...Target Polaroid: Vulture's Club Flies AgainFresh from their new-account-pitch-from-Hell at the Kmart headquarters, the vulture's club of desparate ad agency holding groups can...Microsoft Locks out IM Third PartiesMicrosoft plans to close off its IM network to third party applications and even older versions of its...Search Market 2004 Will Be TumultSearchEngineWatch founder Danny Sullivan told Jupiter's SearchEngine Strategy conference attendees that this next year will be the pivotal... |